In July 2018, the Secretary of State for Education announced the government’s ambition to halve in ten years the proportion of children who finish reception year without the communication, language and literacy skills they need to thrive.
Hungry Little Minds is the new Department for Education campaign that encourages parents and carers to adopt positive activities and behaviours to boost children’s communication, language and literacy development.
The three-year campaign, which launched with social media and online adverts in July, aims to help parents understand that they have a massive impact on their child’s learning. Reading, playing and chatting with them are simple things they can do to help them develop, even when they are too young to say much back.
Parents can access tips and activities from https://hungrylittleminds.campaign.gov.uk/ and also search for activities in their area using a new postcode finder service.